The AI influencer enterprise leaders actually trust.
Danilo McGarry combines real enterprise AI execution experience with one of the most concentrated senior business audiences in technology.
Brands work with Danilo when they want more than impressions. They want executive attention, credibility, customer proof, direct conversations and influence with the people controlling enterprise technology budgets.
YouTube Subscribers
Executive Newsletter Subscribers
C-Level and Senior Decision-Maker Audience
Newsletter Open Rate
People Reached and Trained in 2025
Revenue, Savings and EBITDA Impact
Audience quality matters more than audience size. Danilo's community is built around the people who approve transformation, technology and AI investment.
Why brands choose Danilo differently.
Reach is only useful if the audience trusts the person delivering the message.
Traditional creator
- Audience reach
- Sponsored message
- Social distribution
- Primarily awareness
Danilo
- Enterprise practitioner
- Independent executive credibility
- Owned media
- C-suite distribution
- Global stages
- Executive interviews
- Private events
- Workshops
- Advisory
- ABM
- Account influence
- Sales enablement
Most creators can tell an audience what your company does. Danilo can help enterprise leaders understand why it matters to their business.
AI has moved from experimentation to execution.
AI Experimentation
AI Strategy
AI Governance
AI Execution
AI Value
Danilo has spent his career answering these questions from inside large enterprises. He has held senior AI leadership roles including Citigroup and UnitedHealth Group and advises leadership teams internationally on AI execution, transformation and measurable value.
That changes how an executive receives a brand message.
C-suite reach is useful.
C-suite trust is far more valuable.
Reach
Executives encounter Danilo through:
- YouTube
- Executive newsletter
- Podcast
- Financial Times programmes
- Global stages
Engagement
Executives:
- Watch his long-form analysis
- Read his newsletters
- Attend his speeches
- Join workshops and webinars
- Attend dinners and private roundtables
- Meet him at major global technology events
Direct Influence
Danilo:
- Advises executive teams and boards
- Helps leadership teams make AI investment decisions
- Runs executive workshops
- Joins strategic client conversations
- Moderates private discussions
- Helps executives move from strategy into implementation
There is a difference between having executives in your audience and having executives ask for your advice.
Danilo has spent years on both sides of the executive table.
Danilo has worked inside major global organisations, advised senior executives, participated in board and leadership environments and helped companies make decisions around AI, transformation, productivity, operating models and enterprise value.
Relationships differ in nature and scope and are shown as examples of enterprise, advisory, education, partnership and leadership engagement.
One voice across the world's major enterprise markets.
Strongest markets
A partnership with Danilo can operate across multiple markets rather than being restricted to one city or one social audience.
What Danilo is asked to do around the globe for major tech brands
One strategic narrative. Multiple local activations. One consistent executive voice.
At Scale
- 650K+ YouTube
- 150K+ newsletter
- 65%+ open rate
- Podcast
- 31M+ reached and trained
- Global stages
In Depth
- Boards
- Executive dinners
- Private briefings
- Workshops
- Roundtables
- Client meetings
- Strategic advisory
- Executive education
Very few people can offer both.
A senior, international audience built around enterprise decision makers.
Danilo's audience is heavily concentrated around the people responsible for technology, transformation, investment and business decisions. The strongest audience markets are the United States, UK and Europe, followed by Brazil and Latin America.
Senior decision-making audience
US + UK / Europe combined
40 to 55
Largest age segment
YouTube audience
Seniority
C-level and senior decision makers
The audience is overwhelmingly concentrated around executives, directors, business owners and senior leaders involved in enterprise decision making.
Typical senior audience profiles
Geography
US + UK / Europe
Strong presence across the UK, France, Germany, Spain and Ireland.
Strong regional credibility supported by Danilo's Brazilian background and Portuguese-language capability.
of Danilo's audience is concentrated across the United States, UK and Europe.
This gives global technology brands access to the world's major enterprise buying markets through one trusted executive voice.
Executive age profile
40 to 55 years
Largest audience segmentEstablished executives, senior decision makers, business leaders and experienced transformation professionals.
25 to 39 years
Second-largest audience segmentThe next generation of enterprise leaders, technology decision makers, founders and transformation executives.
Other age groups
Channel scale
YouTube subscribers
Executive newsletter subscribers
Average newsletter open rate
LinkedIn followers
Enterprise orientation
Danilo's community is heavily oriented toward enterprise technology, AI, transformation, financial services, consulting, energy and other complex business environments.
Trusted across Fortune 500, FTSE and major international organisations.
A large audience is useful. A large audience concentrated around senior decision makers in the world's biggest enterprise markets is considerably more valuable.
Danilo gives partners direct access to both.
Audience data updated periodically from platform and campaign analytics.
Trusted by companies and institutions shaping the future.
Technology and AI
Enterprise
Institutions and Leadership
What partnerships can actually look like.
Different relationships are proven in different ways. Not everything should be judged by impressions.
The strongest proof is what happens after the first campaign.
Box
Expanded Partnership
NVIDIA
Repeat Partner
Financial Times
Ongoing Relationship
IBM
Multi-Activation Partnership
How a media partnership becomes a commercial one.
Example: Box.
- 1
H1 campaign
Executive content built around Box's enterprise AI positioning.
- 2
Executive content
Interviews and long-form analysis rather than advertising.
- 3
Strong audience engagement
Nearly 270K cross-platform views and impressions.
- 4
Audience fit validated
The right seniority, in the right markets.
- 5
Client requests extended relationship
The conversation moved beyond media.
H2 conversation expands into
The partnership did not stop when the content was published.
The strongest signal is not how many people see Danilo.
It is what they do next.
Active demand is a stronger indicator than passive follower counts.
Travel internationally to attend his speeches
Senior attendees have crossed borders specifically to hear Danilo speak.
Stay after sessions for executive discussions
Conversations continue long after the session is scheduled to end.
Invite Danilo into private leadership conversations
Board, leadership and closed-door environments follow public sessions.
Ask him to run workshops
Audiences convert from listening into working sessions with their teams.
Expand speaking engagements into advisory work
Keynotes have led organisations to ask for direct executive counsel.
Return for additional partnerships
Brands extend, repeat and deepen the relationship after the first campaign.
Some of Danilo's most valuable influence never appears online.
Executive Access
- What it is
- A small, curated senior discussion hosted or moderated by Danilo.
- Why brands use it
- Creates genuine strategic conversation without the feel of a sales presentation.
- What it can unlock
- Priority-account relationships and follow-up executive conversations.
- What it is
- A closed-door discussion on one defined enterprise AI question.
- Why brands use it
- Executives speak candidly when the moderator is independent.
- What it can unlock
- Category leadership, candid account insight and research inputs.
- What it is
- An independent AI briefing for a board or executive committee.
- Why brands use it
- Places your brand alongside genuine counsel rather than a pitch.
- What it can unlock
- Board-level relationships and long-horizon influence.
- What it is
- A working session that moves a leadership team from intent to execution.
- Why brands use it
- Creates shared decisions rather than passive attention.
- What it can unlock
- Implementation roadmaps, internal sponsors and follow-on work.
- What it is
- A curated event for your customers or target accounts.
- Why brands use it
- A practitioner draws a more senior room than a vendor agenda.
- What it can unlock
- Attendance quality, executive dialogue and post-event content.
- What it is
- A senior webinar hosted or moderated by Danilo.
- Why brands use it
- Independent framing drives registration quality rather than volume.
- What it can unlock
- Qualified executive registrations and reusable content.
Commercial Influence
- What it is
- Danilo joins an important commercial conversation as an independent expert.
- Why brands use it
- Independent framing de-risks the AI value argument.
- What it can unlock
- Deal momentum and clearer executive alignment.
- What it is
- A non-promotional briefing for the customer's leadership team.
- Why brands use it
- Executives engage differently when the first conversation is not a pitch.
- What it can unlock
- A warmer, more senior commercial discussion.
- What it is
- Preparation and participation around must-win pitches.
- Why brands use it
- A practitioner voice validates the business case.
- What it can unlock
- Credibility your competitors cannot easily replicate.
- What it is
- Framing the revenue, EBITDA and productivity argument for the customer.
- Why brands use it
- Most AI deals stall on unclear enterprise value.
- What it can unlock
- A business case the customer can defend internally.
- What it is
- Content built for a named account rather than a broad market.
- Why brands use it
- Named accounts respond to relevance, not reach.
- What it can unlock
- Movement inside the accounts that matter most.
- What it is
- Danilo interviews your customer's executives on the transformation.
- Why brands use it
- Practitioner-led interviews carry more weight than vendor case studies.
- What it can unlock
- Enterprise proof usable across marketing and sales.
- What it is
- Independent participation in board-level discussion.
- Why brands use it
- The most senior room a brand can credibly be present in.
- What it can unlock
- Long-horizon executive relationships.
- What it is
- Private working sessions with a single strategic account.
- Why brands use it
- Depth beats broadcast when the target list is small.
- What it can unlock
- Executive sponsorship inside the account.
- What it is
- Direct counsel to your leadership team or your customer's.
- Why brands use it
- Access to judgement, not just audience.
- What it can unlock
- Strategic alignment and long-term partnership.
This moves the relationship from media partner to commercial influence partner.
One conversation. Many commercial assets.
How much value can one engagement create?
Source
One customer interview
Content should work across marketing and sales, not expire the week it is published.
What are you responsible for?
Select your role and we will foreground the case studies, capabilities and recommendations that matter to you. Nothing is hidden permanently.
What do you want to achieve?
We will recommend the partnership.
Select as many as apply. Recommendations update instantly.
Select one or more objectives above and we will only show the activities that genuinely fit. Or browse everything below.
An independent external executive voice for your brand.
A recurring relationship where Danilo becomes an independent external executive voice for your brand. Across content, major events, customer conversations and strategic initiatives — designed as one continuous relationship rather than a campaign.
Bring us the client objective.
We can help design the activation.
Client-ready
Senior and credible enough to put directly in front of enterprise executives.
Flexible
The partnership can be built around the client's objective rather than forcing a pre-defined format.
Multi-dimensional
One relationship can connect content, events, C-suite access, customer proof, ABM and commercial conversations.
We'll help shape the activation from there.
Enterprise credibility needs enterprise delivery.
Danilo is supported by a professional team across partnerships, production, editing, creative and distribution. The experience should feel closer to working with a specialist media and advisory partner than managing an individual creator.
Measurement is agreed around the objective before the partnership begins.
Media Performance
- Views
- Reach
- Newsletter opens
- Clicks
Executive Engagement
- Registrations
- Event attendance
- Target-account engagement
- Customer conversations
- Executive participation
Commercial Influence
- Sales follow-up
- Meetings
- Pipeline influence
- Content reuse
Outcomes that depend on your market, product and sales motion are never guaranteed.
Partnerships range from individual activations to six-figure global strategic programmes.
Build it your way.
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Choose your objectives above and add the activities that fit.
Campaign summary
Your partnership
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Indicative estimate for planning. Final scope and investment are agreed with Danilo's team.
Build it your way.
Then let's shape it together.
Choose what you need. See the investment. Export the proposal. Send it to us.
What happens next
- 01Build your partnership or send us your brief.
- 02Amanda reviews the opportunity with you.
- 03We refine scope, timing, markets and usage.
- 04Final proposal and contracting.
- 05Production begins.
Partnerships range from individual activations to six-figure global strategic programmes.
Your current selection
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